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MONSTER ENERGY AND DREAMHACK TEAM UP BIGGER AND BETTER FOR 2015

DreamHack, the World’s largest digital festival, and Monster Energy, the leading marketer and distributor of energy drinks, are proud to announce that after a great year of partnership in 2014, things are getting bigger and better in 2015. DreamHack and Monster Energy will collaborate together on all international esports competitions, international DreamHack events and Monster Energy will continue to be the title sponsor of the Monster Energy® DreamHack Studios!

Monster Energy and DreamHack first teamed up in 2014, and Monster Energy has been a strong supporter of the esports scene alongside supporting DreamHack also backing major teams such as Evil Geniuses, EnVyUs, Elements and Alliance. In 2015, thanks in a big part due to Monster Energy’s support, DreamHack is looking to continue to push forward the growth of esports and operate world class tournaments.

“DreamHack’s success over the past years is a testament to the hard work and creativity of the staff and their dedication to the gaming and eSports communities.” said Matt Simpson, Monster Energy Marketing Manager – Gaming & eSports. “We are thrilled to be expand on our partnership with DreamHack as they to push to new regions and continue to bring their Top Tier event productions to eSport fans all over the world.”

“Monster Energy® has been a key part of helping DreamHack to have its most successful year yet, with DreamHack growing its operations in all aspects and its total business by 58%, we are looking forward to having an even bigger and better 2015!” said Marcus Lindmark, CEO of DreamHack. “With Monster Energy® on board we aim to push the limits further than we ever have, as we will broadcast more esports content, host events in new markets, and look to bring the DreamHack brand outside Europe in the coming years!”

Monster Energy® will take the role of title sponsor of the Monster Energy® DreamHack Studios and main sponsor of both of DreamHack’s major international esports properties, DreamHack Open (featuring CS:GO and StarCraft II) and the ASUS ROG DreamLeague (featuring Dota2), as well as having presence at every DreamHack event throughout Europe in France, Romania, Spain, Sweden and England.


Monster Energy® DreamHack Studios – Title Sponsor
Monster Energy® will continue be the Title Sponsor of DreamHack’s 450 squaremetre TV-studio optimized for gaming and eSports. In 2014 Dreamhack hosted over 130 productions days in the studio, featuring the DreamHack top properties DreamLeague, ESPORTSM and DreamHack Open, but also independent events, programming and launch party events.


DreamHack Open 2015 – Premiere Sponsor
DreamHack Open is Dreamhack’s European eSports circuit consisting of 7 events, two official game titles and over $350,000 in prizes. Monster Energy® will continue support the circuit and be one of the Premier Sponsors of the eSports tournaments featuring both StarCraft II: Heart of the Swarm and Counter-Strike: Global Offensive.


ASUS ROG DreamLeague – Season 3 & Season 4
Monster Energy® will also this year, be part of DreamHack’s Dota 2 activities as they will be Main Sponsor of two season’s of ASUS ROG DreamLeague. This is one of the most prestigious Dota 2 Leagues in the world with top-quality production level and finals at DreamHack Summer and DreamHack Winter.

Festival & International Events – Strategic Energy Drink
In 2014, DreamHack had around 50,000 visitors on our two main festivals DreamHack Summer and Dreamhack Winter. Monster Energy® will be the exclusive energy drink at our festivals, but will also be part of the events through sampling and eSports activities around the event. Monster Energy® will be the Exclusive Energy Drink on all our events across Europe, in France, in Romania, Sweden and England.

About Monster Energy

Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at www.monsterenergy.com.

Website: www.monsterenergy.com
Twitter: http://www.twitter.com/monstergaming
Facebook: https://www.facebook.com/MonsterEnergyGaming

About DreamHack

DreamHack is the world’s largest computer festival. DreamHack’s core, and origin is the LAN party, with the two major festivals DreamHack Summer in June and DreamHack Winter in November. The events are a platform for eSport, knowledge and creative competitions, music acts, lectures by game developers, Internet & game culture, cosplay, the fair DreamExpo and much much more. DreamHack is also a production company with a focus on gaming, esports, music and arena productions for both traditional TV and the Internet.

During 2014 DreamHack had 104,000 visitors to its events and more than 15 million unique viewers who followed the live broadcast online. More information is available on www.dreamhack.se

Website: www.dreamhack.se
Twitter: http://www.twitter.com/dreamhack
Facebook: http://www.facebook.com/dreamhackfestival

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